…The industrial robotic market is currently accountable for a +5% growth registered in 2012 with over 168.000 units globally sold in 2013 only (+5% compared to 2012). The average price per robot is estimated in 60.000 USD. USA and Japan markets dominate the run for industrial automation in manufacturing. Other markets escalating the economical expansion -Asia- or in moderate recession -Europe- are otherwise pursuing partial recovery thanks to industrial automation conversion. On the other side the marketplace for robotics is opening towards professionals and small businesses, diversifying and aggregating the offer in few larger competitors and small service suppliers. In parallel the market of prosthetic -with a yearly growth of +3%- accounts a value of which 2.1 billions goes only into products, components and supplies. It is a consolidated market with growing drivers and growing number of players (fragmentation trend likely due to emerging 3D printing technologies) with locked value chain. Both markets have a trend toward lightweight solutions targeting niche segments of costumers. We believe a subsequent conjunction of the two mentioned markets – industrial robotics automation and prosthetic device- is soon going to generate a new segment of “enhancement personal device” for mobility and productivity. Compared to the existent offer, we think a favorable positioning should aim to lightweight low-cost solutions with limited payload and unparalleled performances. Of particular interest is the sub-segment of industrial robotics for beverage, electronics, medical and pharmaceutical sector (35% of the global market of industrial robots depends on 5 Kg payload handling capacity). In the prosthetic field instead the sub-segment for upper extremity prostheses accounts already 41% among limb amputations. Capturing such opportunity will drive innovation in term of differentiated product, business model and customer relationship (“customer centered” markets). In such perspective a differentiated offer minimizes usual investment costs, associated to lightweight high-end solutions, till today at the expenses of small business competitiveness or costumer affordability. Additionally it positively effects long-term impact in non-competitive economies -third country without effective labor policies- that currently struggle with inadequate means widening marketplace opportunities. Offering to present and future customers an affordable new class of lightweight systems -with high performance and low cost- is a priceless asset strengthening core businesses and market expansion.